BESHARAM AASHIQ LYRICS – Kya Meri Sonam Gupta Bewafa Hai – Payal Dev and Romi

From the very first beat, Besharam Aashiq (बेशर्म आशिक) from Kya Meri Sonam Gupta Bewafa Hai (क्या मेरी सोनम गुप्ता बेवफा है) grabs you by the heart and refuses to let go. Sung with infectious charm by Payal Dev and Romi, this playful yet emotionally loaded Hindi track blends sass with sincerity. Penned by Kunaal Vermaa, composed by Payal Dev, and released under the iconic Saregama label, the song quickly became a fan-favorite Bollywood soundtrack, loved for its relatable heartbreak-meets-humor vibe and reel-worthy hook lines.

✨ Fun Facts & Trivia & The Visual Vibe

• The song was conceptualized as a quirky love confession rather than a typical heartbreak track.
• Costumes lean into everyday desi fashion, making the visuals instantly relatable.
• The choreography keeps things playful, focusing more on expressions than heavy dance moves.
• Its street-smart vibe perfectly mirrors the film’s small-town romance setting.

🔥 Why Besharam Aashiq is Trending?

• Catchy one-liners turned into instant reel captions.
• The song’s cheeky tone resonates with young listeners navigating modern relationships.
• Strong recall value thanks to its repetitive, sing-along chorus.

💬 What Fans Are Saying (Audience Reactions)

• “This song feels like every one-sided love story ever, but funnier.”
• “Payal Dev’s voice + these lyrics = pure vibe.”
• “Can’t get this hook out of my head, perfect for night drives.”

🎵 Why This Song is So Catchy?

• A looping chorus designed for instant recall.
• Minimalist beats that keep the vocals front and center.
• Balanced mix of romance and playful sarcasm.

🎸 Music Style & Video Aesthetics

• Genre: Pop-romantic Bollywood track with indie flavor.
• On-screen performers: Vikrant Massey brings effortless charm.
• Location: India, capturing everyday small-town textures.

📈 Charts & Global Trends

• Strong streaming performance across India on major music platforms.
• Widely shared on short-video apps, crossing over 50 million views collectively.
• Consistent presence in Bollywood soundtrack playlists across Asia.

🌐 Viral Status & Reels Trends

• Frequently used for breakup humor reels with *#BesharamAashiq*.
• Popular background track for sarcastic relationship memes.
• Creators remixing dialogues with the chorus for comic effect.

🎧 The Emotion Behind Besharam Aashiq

The soul of this track lies in its playful honesty. Words like Besharam – *Shameless* – aren’t insults here; they’re badges of emotional courage. The lyrics openly admit vulnerability without melodrama. Payal Dev’s composition keeps the tempo light, letting acoustic elements breathe while subtle electronic beats add modern polish. Romi’s vocals bring cheeky confidence, while Payal Dev softens the edges with warmth. Phrases rooted in everyday Hindi feel lived-in, not poetic for the sake of it. The result is a song that smiles through heartbreak, making emotional chaos sound oddly comforting.

🎬 What is Kya Meri Sonam Gupta Bewafa Hai About – Plot & Storyline?

A small-town romance tangled in misunderstandings, the film explores love, trust, and rumors in the age of viral messages. Besharam Aashiq plays a key emotional role, capturing the protagonist’s unapologetic feelings when logic fails but love refuses to fade.